Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
I often wonder why I only get the urge to cover my eyelids in liquid eye shadow in the middle of summer when it’s 90°. I’m not like this in the fall or winter—this impulse strictly comes out when it’s hot, and I choose to go along with it. I guess liquid formulas feel more seasonally appropriate to me. They’re easier to apply and require less skill and even less time than an average dry shadow. Maybe I like them because they also require fewer tools and less blending? I don’t know. It’s what comes to mind. But I’ll say this: What I do know is that nothing—no cream, gel, or loose powder—quite compares to the About-FaceMatte Fluid Eye Paint ($16).
It comes in 26 spicy, out-there, [insert your favorite bold adjective] colors like baby pink, royal blue, and pastel green, all of which scream main-character energy. The formula is light and watery in texture and packs a serious pigment punch. Plus, the longevity is no joke—triple-digit temps won’t even melt this shadow. I understand why it’s been blowing up on TikTok and why it’s almost always sold out. It’s a low-effort product that offers a high reward, and if that’s your summer mentality, you’ve come to the right place. Keep scrolling for more in-depth reviews and to see (and shop!) the impressive shade range.